Overview Simply asking users to sign up isn’t just annoying—it could be costing you 45% of your potential customers, according to the famous $300 Million Button case study. Even worse, this friction is amplified on small screens, where abandonment rates spike to 86% for mobile users who simply refuse to type lengthy forms, according to recent abandonment data. By the end of this article, you’ll have a flow where users can build value first and sign up second, without losing their data. So you can avoid this huge loss of potential customers. ...